Let's be honest, most of the money seems to be going on the 'name' on the steering wheel. There are other nice designs out there where you're not spending a fortune just to turn the wheels.
Slightly off topic, but maybe the younger one's on here may not know what I'm on about or remember. But for us oldies, do you remember in the 70's when hot rods/custom cars (and a fair few escort mk1's

had those fashionable 'chain-link' steering wheels.
Car only driveable when optimum temperature, winter too cold to steer, summer thick gloves to steer!